Pinkhu Games‍Brand Identity & Game UI Exploration

Pinkhu Games is a casual game studio focused on creating playful, friendly, and accessible gaming experiences.

The challenge was to define a strong visual identity that could translate seamlessly into game UI elements, marketing assets, and future digital products.

I supported the project as a designer focused on brand definition and game UI foundations, working across visual identity, typography, color systems, and interface exploration.

The visual identity was built around a recognizable mascot, vibrant colors, and rounded shapes to reinforce a sense of fun and accessibility.

Typography and color were selected to support readability in fast-paced environments while reinforcing the playful tone of the brand.

The game UI exploration focused on creating clear, intuitive interfaces that feel playful without overwhelming the player.

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UI focus

• Clear hierarchy and spacing
• Friendly iconography
• Soft shadows and depth
• Visual feedback through color and shape

UI elements explored

• Buttons and controls
• HUD components
• Cards and panels
• Icons and visual feedback states

One of the main goals was to ensure that the brand identity translated naturally into the game interface, maintaining consistency between marketing, UI, and in-game experience.